{"id":45783,"date":"2024-11-12T11:06:37","date_gmt":"2024-11-12T15:06:37","guid":{"rendered":"https:\/\/blgnoticiassantodomingo.net\/?p=45783"},"modified":"2024-11-12T11:07:06","modified_gmt":"2024-11-12T15:07:06","slug":"qik-banco-digital-recibe-premio-en-effie-latinoamerica","status":"publish","type":"post","link":"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/11\/12\/qik-banco-digital-recibe-premio-en-effie-latinoamerica\/","title":{"rendered":"Qik Banco Digital recibe premio en Effie Latinoam\u00e9rica"},"content":{"rendered":"\n<p><strong><em>Gan\u00f3 plata en la categor\u00eda \u00abDavid vs. Goliat\u00bb con su campa\u00f1a \u201cCocot\u00fa\u201d<br><\/em><\/strong>\u00a0<br>Santo Domingo, D.N. \u2013 Qik Banco Digital Dominicano, S.A. \u2013 Banco M\u00faltiple, filial de Grupo Popular y primer neobanco del pa\u00eds, fue galardonado con un premio de plata en la categor\u00eda David vs. Goliat por su campa\u00f1a \u201cDeja de hacerte cocote con Qik\u201d.<\/p>\n\n\n\n<p>Los premios Effie Latinoam\u00e9rica reconocen las campa\u00f1as m\u00e1s efectivas de la regi\u00f3n en el \u00e1mbito del marketing y la publicidad, enfatizando la eficacia de las ideas y sus estrategias de ejecuci\u00f3n.<br>\u00a0<br>La categor\u00eda \u201cDavid vs. Goliat\u201d est\u00e1 destinada a empresas emergentes que, gracias a sus iniciativas de comunicaci\u00f3n innovadoras, logran consolidarse en el mercado, desafiando a competidores ya establecidos y alcanzando un posicionamiento destacado.<br>\u00a0<br><strong><em>Un comercial que motiva la inclusi\u00f3n financiera<br><\/em><\/strong>\u00a0<br>El \u201cCocot\u00fa\u201d retrata la realidad de las personas que necesitan acceso al cr\u00e9dito, pero no pueden obtenerlo debido a la falta de historial crediticio. En esta narrativa, Qik transforma esta situaci\u00f3n al brindarles inclusi\u00f3n financiera mediante su programa Crea Cr\u00e9dito.<br>\u00a0<br>La campa\u00f1a, creada por Pag\u00e9s BBDO\u00a0en colaboraci\u00f3n con OMD Dominicana, utiliz\u00f3 un lenguaje cercano que refleja la vida cotidiana de los dominicanos, logrando aumentar las solicitudes de tarjeta de cr\u00e9dito a trav\u00e9s de su p\u00e1gina web qik.doen 58%. Adem\u00e1s, el video alcanz\u00f3 m\u00e1s de 260 millones de impresiones y lleg\u00f3 a m\u00e1s de 5 millones de personas en redes sociales.<br>\u00a0<br>De esta forma, Qik logr\u00f3 posicionar su propuesta de valor 100% digital y los beneficios de su tarjeta de cr\u00e9dito con un comercial innovador y disruptivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gan\u00f3 plata en la categor\u00eda \u00abDavid vs. Goliat\u00bb con su campa\u00f1a \u201cCocot\u00fa\u201d\u00a0Santo Domingo, D.N. \u2013 Qik Banco Digital Dominicano, S.A. \u2013 Banco M\u00faltiple, filial de Grupo Popular y primer neobanco del pa\u00eds, fue galardonado con un premio de plata en la categor\u00eda David vs. Goliat por su campa\u00f1a \u201cDeja de hacerte cocote con Qik\u201d. Los [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225],"tags":[12979,8779,12980,11415],"class_list":{"0":"post-45783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia","8":"tag-cocotu","9":"tag-grupo-popular","10":"tag-los-premios-effie-latinoamerica","11":"tag-qik-banco-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qik Banco Digital recibe premio en Effie Latinoam\u00e9rica - BLG Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/11\/12\/qik-banco-digital-recibe-premio-en-effie-latinoamerica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qik Banco Digital recibe premio en Effie Latinoam\u00e9rica - BLG Noticias\" \/>\n<meta property=\"og:description\" content=\"Gan\u00f3 plata en la categor\u00eda \u00abDavid vs. Goliat\u00bb con su campa\u00f1a \u201cCocot\u00fa\u201d\u00a0Santo Domingo, D.N. \u2013 Qik Banco Digital Dominicano, S.A. \u2013 Banco M\u00faltiple, filial de Grupo Popular y primer neobanco del pa\u00eds, fue galardonado con un premio de plata en la categor\u00eda David vs. Goliat por su campa\u00f1a \u201cDeja de hacerte cocote con Qik\u201d. 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