{"id":43537,"date":"2024-07-11T10:48:29","date_gmt":"2024-07-11T14:48:29","guid":{"rendered":"https:\/\/blgnoticiassantodomingo.net\/?p=43537"},"modified":"2024-07-11T10:48:31","modified_gmt":"2024-07-11T14:48:31","slug":"qik-banco-digital-reconocido-en-los-premios-effie","status":"publish","type":"post","link":"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/07\/11\/qik-banco-digital-reconocido-en-los-premios-effie\/","title":{"rendered":"Qik Banco Digital reconocido en los Premios Effie"},"content":{"rendered":"\n<p><strong><em>Premian la creatividad y efectividad de sus campa\u00f1as publicitarias \u201cQik-Verso\u201d y \u201cCocut\u00fa\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Santo Domingo, D.N. \u2013 Qik Banco Digital Dominicano, S.A. \u2013 Banco M\u00faltiple, filial de Grupo Popular y primer neobanco del pa\u00eds, gan\u00f3 dos galardones en las categor\u00edas de \u201cPerformance Marketing\u201d y \u201cFinanzas y Banca\u201d en los premios Effie Awards, organizados por la Asociaci\u00f3n Dominicana de Empresas de Comunicaci\u00f3n Comercial (ADECC).<\/p>\n\n\n\n<p>Ambos premios resaltan la efectividad de las ideas y la estrategia llevada a cabo por la entidad bancaria para posicionar su propuesta de valor 100% digital y los beneficios en torno a la inclusi\u00f3n financiera que ofrece su tarjeta de cr\u00e9dito, a trav\u00e9s de comerciales audiovisuales innovadores que conectan con su p\u00fablico objetivo.<\/p>\n\n\n\n<p>Estos reconocimientos fueron recibidos por los ejecutivos de Qik y por el equipo creativo de la agencia publicitaria Pag\u00e9s BBDO, responsables del desarrollo de las ideas ganadoras.<\/p>\n\n\n\n<p>Facilitador de la inclusi\u00f3n financiera<\/p>\n\n\n\n<p>El \u201cQik-Verso\u201d fue la campa\u00f1a publicitaria de lanzamiento de Qik, ideada para medios de comunicaci\u00f3n y el ecosistema digital, estuvo basada en un universo lleno de alternativas, en el cual los \u201cqikers\u00bb o usuarios del banco descubren m\u00e1s beneficios con menos costos para manejar sus finanzas y crecer.<\/p>\n\n\n\n<p>Para la ejecuci\u00f3n del proyecto publicitario se crearon diferentes personajes y escenarios que representaban c\u00f3mo la vida de las personas es m\u00e1s f\u00e1cil al usar Qik y c\u00f3mo la entidad bancaria puede ofrecer soluciones oportunas a las necesidades de las personas al momento de relacionarse con el dinero.<\/p>\n\n\n\n<p>Entre los resultados de esta campa\u00f1a se encuentran haber alcanzado un conocimiento de marca de un 77% en menos de un a\u00f1o y lograr m\u00e1s de 144 mil nuevos clientes en este espacio de tiempo.<\/p>\n\n\n\n<p>En tanto, la campa\u00f1a \u201cCocot\u00fa\u201d narra la realidad de aquellas personas que necesitan acceso al cr\u00e9dito, pero no pueden recibirlo al no tener historial crediticio o tenerlo deteriorado.<\/p>\n\n\n\n<p>En la narrativa se plantea c\u00f3mo Qik cambia esta situaci\u00f3n, ya que la entidad bancaria les brinda la oportunidad de lograr una inclusi\u00f3n financiera a trav\u00e9s de su tarjeta de cr\u00e9dito.<\/p>\n\n\n\n<p>Para conectar con la audiencia se utilizaron mensajes con un lenguaje cercano que refleja la cotidianidad de los dominicanos. La campa\u00f1a hizo posible que aumentaran las solicitudes de registro en la App Qik en m\u00e1s de un 58%, que el audiovisual alcanzara m\u00e1s de 260 millones de impresiones y llegara a m\u00e1s de 5 millones de personas en las redes sociales.<\/p>\n\n\n\n<p>Vicepresidencia Ejecutiva\u2028Comunicaciones Corporativas, Reputaci\u00f3n y Banca Responsable<br>Grupo Popular, S. A.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premian la creatividad y efectividad de sus campa\u00f1as publicitarias \u201cQik-Verso\u201d y \u201cCocut\u00fa\u201d Santo Domingo, D.N. \u2013 Qik Banco Digital Dominicano, S.A. \u2013 Banco M\u00faltiple, filial de Grupo Popular y primer neobanco del pa\u00eds, gan\u00f3 dos galardones en las categor\u00edas de \u201cPerformance Marketing\u201d y \u201cFinanzas y Banca\u201d en los premios Effie Awards, organizados por la Asociaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43538,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225],"tags":[11421,11419,11417,11420,11416,11415,11418],"class_list":{"0":"post-43537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia","8":"tag-app-qik","9":"tag-banco-multiple","10":"tag-cocutu","11":"tag-performance-marketing","12":"tag-premios-effie","13":"tag-qik-banco-digital","14":"tag-qik-verso"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qik Banco Digital reconocido en los Premios Effie - BLG Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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