{"id":41953,"date":"2024-04-25T12:02:00","date_gmt":"2024-04-25T16:02:00","guid":{"rendered":"https:\/\/blgnoticiassantodomingo.net\/?p=41953"},"modified":"2024-04-25T12:02:01","modified_gmt":"2024-04-25T16:02:01","slug":"coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia","status":"publish","type":"post","link":"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/","title":{"rendered":"Coca-Cola firma millonario acuerdo con Microsoft para el uso de su IA"},"content":{"rendered":"\n<p>Este martes Coca-Cola Co<strong>&nbsp;y&nbsp;<\/strong>Microsoft firmaron una acuedo&nbsp;<strong>valorado en 1.100 millones de d\u00f3lares<\/strong>, que permitir\u00e1 a&nbsp;<strong>la primera utilizar los servicios de inteligencia artificial o IA y nube de la segunda&nbsp;<\/strong>seg\u00fan&nbsp;<strong>Stephen Nellis en Yahoo Finance<\/strong>.<\/p>\n\n\n\n<p><strong>Coca-Cola hab\u00eda firmado en 2020 un acuerdo de cinco a\u00f1os por valor de 250 millones de d\u00f3lares&nbsp;<\/strong>para utilizar el&nbsp;<strong>software empresarial y de nube<\/strong>&nbsp;de Microsoft.<\/p>\n\n\n\n<p>Coca-Cola ha estado utilizando la inteligencia artificial (IA) de varias maneras innovadoras para mejorar sus operaciones y la experiencia del cliente:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Publicidad<\/strong>: Coca-Cola lanz\u00f3 su primer comercial hecho completamente con IA.\u00a0Utiliz\u00f3 la tecnolog\u00eda generativa de im\u00e1genes por IA, Stable Diffusion, para crear un cortometraje titulado \u201cMasterpiece\u201d que cuenta la historia de un estudiante de arte en un museo.\u00a0Las obras maestras de artistas legendarios como Warhol, Vermeer, Van Gogh, Turner y Munch se mezclan con piezas m\u00e1s contempor\u00e1neas de artistas emergentes originarios de \u00c1frica, India, Medio Oriente y Am\u00e9rica Latina.<\/li>\n<\/ol>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VGa1imApfdg?si=CCddleVxlgUAj5WN\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimizaci\u00f3n de la cadena de suministro<\/strong>: Coca-Cola utiliza algoritmos de IA para predecir con mayor precisi\u00f3n la demanda de sus productos, lo que le permite planificar de manera m\u00e1s eficiente la producci\u00f3n y distribuci\u00f3n de bebidas.\u00a0Esto se traduce en una reducci\u00f3n de costos y tiempos, as\u00ed como en una mayor satisfacci\u00f3n del cliente al garantizar la disponibilidad de sus productos preferidos.<\/li>\n\n\n\n<li><strong>Personalizaci\u00f3n de la experiencia del cliente<\/strong>: Coca-Cola ha implementado soluciones basadas en IA para personalizar la experiencia del cliente.\u00a0A trav\u00e9s del an\u00e1lisis de datos y patrones de consumo, la empresa puede ofrecer promociones y recomendaciones personalizadas a cada cliente, lo que aumenta la fidelizaci\u00f3n y el compromiso con la marca.<\/li>\n\n\n\n<li><strong>Desarrollo de productos<\/strong>: Coca-Cola tambi\u00e9n ha utilizado la IA para desarrollar perfiles de sabor y dise\u00f1ar el embalaje exterior de sus productos.<\/li>\n\n\n\n<li><strong>Estrategia de marketing<\/strong>: Coca-Cola ha forjado asociaciones con OpenAI y Bain &amp; Company, aprovechando el poder de las tecnolog\u00edas de IA como DALL-E y ChatGPT para mejorar la creatividad de su departamento de marketing.<\/li>\n<\/ol>\n\n\n\n<p>Seg\u00fan el nuevo acuerdo Microsoft y Coca-Cola&nbsp;<strong>\u201cexperimentar\u00e1n conjuntamente\u201d<\/strong>&nbsp;con&nbsp;<strong>Azure OpenAI<\/strong>. Ese servicio utiliza tecnolog\u00eda de la startup respaldada por Microsoft y creador de ChatGPT, OpenAI, para permitir a los clientes&nbsp;<strong>crear chatbots y otros servicios de inteligencia artificial<\/strong>&nbsp;que se ejecutan en el servicio de computaci\u00f3n en la nube Azure de Microsoft.<\/p>\n\n\n\n<p>Las dos compa\u00f1\u00edas dijeron que&nbsp;<strong>Coca-Cola probar\u00eda las ofertas Copilot de Microsoft para ver c\u00f3mo las herramientas mejoran la productividad del fabricante de bebidas<\/strong>. Copilot es un&nbsp;<strong>asistente de inteligencia artificial<\/strong>&nbsp;que puede ayudar a&nbsp;<strong>resumir largas discusiones por correo electr\u00f3nico y crear presentaciones de diapositivas para presentaciones comerciales<\/strong>, entre sus muchas funciones.<\/p>\n\n\n\n<p>El acuerdo anunciado tambi\u00e9n incluye que\u00a0<strong>Coca-Cola ampl\u00ede el uso de otro software convencional de Microsoft, como Dynamics 365<\/strong>, que utilizan los profesionales de ventas y compite con\u00a0<strong>Salesforce<\/strong>.<\/p>\n\n\n\n<p>Fuente:tynmagazine<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este martes Coca-Cola Co&nbsp;y&nbsp;Microsoft firmaron una acuedo&nbsp;valorado en 1.100 millones de d\u00f3lares, que permitir\u00e1 a&nbsp;la primera utilizar los servicios de inteligencia artificial o IA y nube de la segunda&nbsp;seg\u00fan&nbsp;Stephen Nellis en Yahoo Finance. Coca-Cola hab\u00eda firmado en 2020 un acuerdo de cinco a\u00f1os por valor de 250 millones de d\u00f3lares&nbsp;para utilizar el&nbsp;software empresarial y de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41955,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9574],"tags":[5682,3450,9650,1839,10260,10265,8906,10270,10266,2099,10264,9651,10269,10267,10263,9646,10261,10262,10268],"class_list":{"0":"post-41953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ciencia-tecnologia","8":"tag-africa-2","9":"tag-america-latina","10":"tag-chatgpt","11":"tag-coca-cola","12":"tag-ia","13":"tag-india","14":"tag-inteligencia-artifcial","15":"tag-masterpiece","16":"tag-medio-oriente","17":"tag-microsoft","18":"tag-munch","19":"tag-openai","20":"tag-stable-diffusion","21":"tag-stephen-nellis","22":"tag-turner","23":"tag-van-gogh","24":"tag-vermeer","25":"tag-warhol","26":"tag-yahoo-finance"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-Cola firma millonario acuerdo con Microsoft para el uso de su IA - BLG Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola firma millonario acuerdo con Microsoft para el uso de su IA - BLG Noticias\" \/>\n<meta property=\"og:description\" content=\"Este martes Coca-Cola Co&nbsp;y&nbsp;Microsoft firmaron una acuedo&nbsp;valorado en 1.100 millones de d\u00f3lares, que permitir\u00e1 a&nbsp;la primera utilizar los servicios de inteligencia artificial o IA y nube de la segunda&nbsp;seg\u00fan&nbsp;Stephen Nellis en Yahoo Finance. Coca-Cola hab\u00eda firmado en 2020 un acuerdo de cinco a\u00f1os por valor de 250 millones de d\u00f3lares&nbsp;para utilizar el&nbsp;software empresarial y de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"BLG Noticias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/BlgNoticias\/?locale=es_LA&amp;_rdc=1&amp;_rdr\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-25T16:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T16:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blgnoticiassantodomingo.net\/wp-content\/uploads\/2024\/04\/unnamed-file-10-930x698-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"698\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brenda Guerrero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BlgNoticias\" \/>\n<meta name=\"twitter:site\" content=\"@BlgNoticias\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brenda Guerrero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/\"},\"author\":{\"name\":\"Brenda Guerrero\",\"@id\":\"https:\/\/blgnoticiassantodomingo.net\/#\/schema\/person\/e2fc21cf88acc63dbd134be981bff374\"},\"headline\":\"Coca-Cola firma millonario acuerdo con Microsoft para el uso de su IA\",\"datePublished\":\"2024-04-25T16:02:00+00:00\",\"dateModified\":\"2024-04-25T16:02:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/\"},\"wordCount\":524,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blgnoticiassantodomingo.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blgnoticiassantodomingo.net\/wp-content\/uploads\/2024\/04\/unnamed-file-10-930x698-1.jpg\",\"keywords\":[\"\u00c1frica\",\"Am\u00e9rica Latina\",\"ChatGPT\",\"Coca-Cola\",\"IA\",\"India\",\"Inteligencia Artifcial\",\"Masterpiece\",\"Medio Oriente\",\"Microsoft\",\"Munch\",\"OpenAI\",\"Stable Diffusion\",\"Stephen Nellis\",\"Turner\",\"Van Gogh\",\"Vermeer\",\"Warhol\",\"Yahoo Finance\"],\"articleSection\":[\"Ciencia y Tecnolog\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/\",\"url\":\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2024\/04\/25\/coca-cola-firma-millonario-acuerdo-con-microsoft-para-el-uso-de-su-ia\/\",\"name\":\"Coca-Cola firma millonario acuerdo con Microsoft para el uso de su IA - 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