{"id":35359,"date":"2023-07-12T16:37:30","date_gmt":"2023-07-12T20:37:30","guid":{"rendered":"https:\/\/blgnoticiassantodomingo.net\/?p=35359"},"modified":"2023-07-12T16:37:34","modified_gmt":"2023-07-12T20:37:34","slug":"el-plan-de-netflix-para-que-te-enganches-a-sus-anuncios-mas-que-a-sus-series","status":"publish","type":"post","link":"https:\/\/blgnoticiassantodomingo.net\/index.php\/2023\/07\/12\/el-plan-de-netflix-para-que-te-enganches-a-sus-anuncios-mas-que-a-sus-series\/","title":{"rendered":"El plan de Netflix para que te enganches a sus anuncios m\u00e1s que a sus series"},"content":{"rendered":"\n

A finales del a\u00f1o pasado Netflix anunci\u00f3 la entrada de publicidad en una nueva tarifa de precio reducido. La compa\u00f1\u00eda lo hizo con el objetivo de reducir sus p\u00e9rdidas, pero lo cierto es que la compa\u00f1\u00eda no ha conseguido parar la sangr\u00eda de usuarios desde que aprob\u00f3 la restricci\u00f3n de las contrase\u00f1as compartidas.<\/p>\n\n\n\n

Con la publicidad ya asentada en su tarifa m\u00e1s b\u00e1sica Netflix quiere, a la par que mejorar los ingresos que lleguen por esa v\u00eda, diversificar esos ingresos generados por la publicidad. Tal y como ha publicado el Financial Times<\/em><\/a>, Netflix est\u00e1 desarrollando una tecnolog\u00eda propia con la que personalizar al m\u00e1ximo su publicidad<\/strong> y aumentar los ingresos<\/strong> que obtiene de esa v\u00eda de negocio.<\/p>\n\n\n\n

Cuando Netflix anunci\u00f3 su plan para poner publicidad a tarifas de bajo coste, decidi\u00f3 establecer una alianza con Microsoft. Eran otros tiempos: la firma quer\u00eda sumergirse de forma r\u00e1pida en el mercado y apost\u00f3 por un acuerdo con la tecnol\u00f3gica para que le sirviese de soporte a la hora de encontrar p\u00fablicos para sus contenidos publicitarios.<\/p>\n\n\n\n

Fuente: elEconomista.es<\/p>\n","protected":false},"excerpt":{"rendered":"

A finales del a\u00f1o pasado Netflix anunci\u00f3 la entrada de publicidad en una nueva tarifa de precio reducido. La compa\u00f1\u00eda lo hizo con el objetivo de reducir sus p\u00e9rdidas, pero lo cierto es que la compa\u00f1\u00eda no ha conseguido parar la sangr\u00eda de usuarios desde que aprob\u00f3 la restricci\u00f3n de las contrase\u00f1as compartidas. Con la […]<\/p>\n","protected":false},"author":2,"featured_media":35360,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[395,8092],"class_list":{"0":"post-35359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internacionales","8":"tag-netflix","9":"tag-publicidad"},"yoast_head":"\nEl plan de Netflix para que te enganches a sus anuncios m\u00e1s que a sus series - BLG Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blgnoticiassantodomingo.net\/index.php\/2023\/07\/12\/el-plan-de-netflix-para-que-te-enganches-a-sus-anuncios-mas-que-a-sus-series\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El plan de Netflix para que te enganches a sus anuncios m\u00e1s que a sus series - BLG Noticias\" \/>\n<meta property=\"og:description\" content=\"A finales del a\u00f1o pasado Netflix anunci\u00f3 la entrada de publicidad en una nueva tarifa de precio reducido. La compa\u00f1\u00eda lo hizo con el objetivo de reducir sus p\u00e9rdidas, pero lo cierto es que la compa\u00f1\u00eda no ha conseguido parar la sangr\u00eda de usuarios desde que aprob\u00f3 la restricci\u00f3n de las contrase\u00f1as compartidas. 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